Being a business development tech company is about bridging the gap between sales and marketing.

The companies that don't bridge this gap are the ones that cycle through a lot of leads. They make numerous approaches daily every month. Their newly-created sales leads will sit on an excel spreadsheet with their salespeople.

By finding just one distribution channel, businesses can start to create revenue. As the business grows and becomes more hungry for resources, the distribution must also increase to keep the wheels turning. 

The importance of distribution holds if you have existing income and looking to generate new revenue streams or still finding your first one. 

The Ladder of Proof, as introduced by James Currier (Venture Capitalist in Silicon Valley), which shows how VCs see your company. It's the mental framework by which most VCs will evaluate a founder's company and investment proposition. 

A company I used to work with was busy running regular events to get more leads and close some sales. Every month they would run these events to fill their pipeline. The conversion rates were fairly average but enough to keep running the events. Here is a better way.

While some companies make the mistake of trying to close (sell and convert clients) business right now, successful companies will focus on the top of funnel activities. We captured 1000 new users for our software in the space of 9 months doing this. 

A company I used to work with was busy running regular events to get more leads and close some sales. Every month they would run these events to fill their pipeline. The conversion rates were fairly average but enough to keep running the events. Here is a better way.