How To Get Your Technology Product Into Customer's Hands
I think it's an important message and the reason why people don't buy your innovative product. What most ventures struggle with the most is customer acquisition, that is getting the product into customers' hands.
And it's not because of marketing but rather sociology. This video explains more as to why.
Traditional marketing and sales do not work for your innovative technology.
Let me explain to you why.
You, as a founder, created a new product or service that didn't exist before. You spotted an opportunity, a gap in the market. The product that you built is so unique that people don't know how to categorise it yet. They might like it, but they certainly don't want to try it first.
And by the time they do, you've spent tens of thousands of dollars trying to figure out how to sell it.
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To get your customers to purchase and adopt your product, you need to look at the sociology of product adoption called the technology adoption lifecycle curve or Rogers curve.
About a year ago, I did a small talk on this topic. Check it out here
And what you will find is that it is still the most effective way to acquire customers for your product.
I highly recommend you check it out because those 17 minutes are going to show you a better way from traditional PR and Marketing.
No hacks, no tricks, just basic human behaviour and psychology and how we as humans adopt and onboard new technology.
If you want to skip the intro, I speak about the curve from 4:50 mins onwards. Watch the video and up your game.
Get diffusing.
Flavio Hangarter
PS: Whenever you’re ready, I help clever founders to set up their sales and marketing systems, generate leads and close more sales.
There are numbers of ways I might be of help to you:
Create a product that stands out.
Get guided through the market validation process to help you figure out your market, your product and your business model.
Sales Strategy and Systems.
Crystalise your sales systems to attract more customers and grow your revenue with stand-out marketing.
Let's work privately.
Let’s work together and help you stand out.
