Value-centric Messaging
Training for entrepreneurs, sales and marketing teams
Delivery Format:
Inhouse (1.5 days) or Virtual Delivery (3 x 3 hours) with work before and after the training
For Who:
Sales & Marketing Professionals, Product Managers, Entrepreneurs.
Value-centric Messaging Training Enhances Sales and Marketing Conversations
To drive business revenue, sales and marketing professionals require more than a good product. They need powerful messaging and differentiators to set their solution apart from the competitors.
The Value-centric Messaging training programme offers a repeatable and dependable technique for sales professionals, marketers and entrepreneurs to generate messaging for their products and services that clearly illustrate how their solutions solve customer problems and create value. Value-centric Messaging training assists in shifting the mindset from product and feature-centric to one that highlights the importance of value to customer's desired outcomes, problems and business challenges. In addition, the training enables teams to convey the distinct value of their products and services to buyers more effectively, allowing them to win more opportunities and close high margin deals.
“The training gave me the confidence to generate $2 million in annual recurring revenue over 6 months in a brand new role.”
— Drew McKinnel Senior BDM @Ofload
The Value-centric Messaging Training Programme
Value-centric Messaging training provides entrepreneurs, marketing and sales teams with a repeatable and practical approach, skills and tools for creating highly effective, value-centric messaging for customers.
Value-centric Messaging Training Programme Business Benefits
Value-centric Messaging training drives results for your business in a variety of ways, including:
Increasing sales effectiveness across a variety of product offerings
More successful new product launches
More effective communication in sales and marketing conversations.
Clear competitive differentiation
Decrease in customer acquisition cost through more efficient use of resources
Programme Content & Focus
Powerful Value-based Differentiation
Marketing and product management teams must demonstrate how their offers differ and provide unique value to make a compelling case to prospects for purchasing their products or services. The Value-centric Messaging approach assists marketers, entrepreneurs, and sales teams to identify effective ways to provide value for targeted buyer personas and communicate how their solutions vary from competing alternatives.
Prove The Product Value
Often, marketing positioning is too concerned with features and functions rather than customer challenges and desired outcomes. Instead, Value-centric Messaging offers a repeatable framework for designing and developing clear communication around product value, gathering supportive and compelling data and facts, organising value-based messages for sales enablement, marketing communications, targeted promotions, and other business development purposes.
Provide sales with practical assets
The Value-centric Messaging approach allows marketing and product management to offer practical material to the sales team, enabling sales to tailor information and guide prospects in their journey to desired outcomes more effectively. The result, a boost in sales team confidence in presenting prospective products, increasing the speed of the buying cycle and cross-selling and up-selling throughout the entire product and services range.
Align your marketing and sales efforts
Perfectly align marketing and product management teams with your sales and customer success function. The value-centric Messaging training will instil cross-functional communication across your revenue operations with a clear and competitive differentiation, proof of product value and provide sales professionals with the assets and resources to win prospects and accelerate business outcomes.