How To 3x The Sales Of Your B2B Technology
Caught your attention with that, did I?
I thought I might.
We all want more sales, especially in the current market conditions.
And most founders forget to put actual numbers to the amount of sales they want.
I'm saying to put the number of 3x to the sales you want.
No... it's not an easy way and will take some work... but you can do it when you have an irresistible offer.
How do I know?
A study by Ogilvy and Mathers found that by designing the right offer, sales moved by as much as 300% in their study group.
300%! That's huge!
And I know it works, I have worked on hundreds of tech products in government-backed Accelerator programmes over the past decade. Finding the right offer is the biggest growth catalyst.
Okay, here's the secret...
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It's not your product alone that is the offer - it's how it delivers value to your customers.
It's about the benefits. It's about a mix between empathy, trust and authority.
Check out this video (3:55 mins) with an intro to creating an irresistible offer.
What's in it for the customer? What will your product do to make your customers' life easier?
Stand out from everyone else because you're able to show your potential customer that you ... can solve their problem.
Show them the end result of what happens when they use your product.
It's not the leather seats in a Mercedes Benz, it's the status you enjoy when you drive one to the conference.
It's not the storage size of the cloud server, it's the ease of use and automatic syncing with devices that saves time.
When you can think about how your product helps your customer, you begin to think in terms of benefits.
You will stand out. You will get more leads. You will make more sales.
Want to know how to go deep and triple your sales? - Think about your offer.
Check out this snippet (3:55 mins) from one of our training sessions with an overview of creating an offer.
Don't forget...
Action builds traction,
PS: If you want to stand out in a world of tech and you’re ready for more customers, there are numbers of ways I might be of help to you.
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