The 7 Struggles Of Marketing Your B2B SaaS Product

Sales and marketing are what accelerates your business growth. Having in-house capability in this area can be the difference between success and failure of a business.  

While marketing attracts people to you, sales help potential customers with the decision process. 

On the journey to seven-figure revenues, there are seven sales and marketing struggles to overcome. 

1. Struggle to find your niche and value proposition - Without a customer development process, founders could be chasing the wrong market and delay their growth by years.

2. Slow to generate sales opportunities - Without sales training and skills, it can be challenging to secure sales meetings and close deals.

3. Wrong pricing structure and leaving money on the table - Need a clear pricing strategy for unit economics to work and the ability to scale sales. 

4. Can't convince investors or the bank for growth capital - Metrics and a strong business model case that back the unit economics of the business. 
   

5. Customers get lost through-out the sales journey - There is a need for a simple sales process that can demonstrate that the metrics and the market model work.  

6. Lack of customer success stories - Customer success is the most critical criteria to find your product/ market fit. Once you have that, you've unlocked the first key to scale-up fast. 
   

7. Sales and marketing assets aren't generating leads - Inhouse sales and marketing skills are essential. Nobody knows the product and customers like your team. Hiring an external agency can be expensive and time-consuming if you're doing less than $500k in annual recurring revenue. 

Build your sales and marketing capability and accelerate your growth

Flavio Hangarter

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PS: Whenever you’re ready, I help clever founders to set up their sales and marketing systems, generate leads and close more sales.

There are numbers of ways I might be of help to you:

1. Create a product that stands out. 

   Get guided through the market validation process to help you figure out your market, your product and your business model. 

2. Sales Strategy and Systems.

   Crystalise your sales systems to attract more customers and grow your revenue with stand-out marketing. 

3. Let's work privately. 

   Let’s work together and help you stand out.

Check Out My Bootstrapper’s Guide to Business Development