How To Beat Overwhelm And Find Focus For Your B2B Tech Growth
A while back, I posted a 55-second video clip on LinkedIn in which I briefly spoke about the shiny new object syndrome.
Today though, I wanted to give you a tool to help you overcome the shiny new object syndrome (SNOS).
Because as founders and CEOs, we have a myriad of options when it comes to growth in our business. There are 8000+ Marketing technology solutions available. It's easy to get carried away with new sales strategies and tools, let alone the experts.
I have seen companies in stagnant growth for months because they jumped from one quick growth tactics to the next. Before they manage to gain any significant traction or optimise what is currently happening, they're already on to the next thing.
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And when you're doing too many things, you essentially don't end up doing much at all.
That's why once we have established the strategy with our clients at Selfstarters, the next thing we work on is implementing a structure that gives us objectivity.
In other words, a process that takes you away from the next new fad and instead points to what is essential for your business growth today.
I call this the Customer Delivery System. Because it does precisely that, it delivers customers and most importantly, happy customers. It maps out the value chain of your business in an easy to understand process, from creating awareness about your brand to creating customer success stories.
You can sum up most business' value chains in six categories—attraction, capture, conversion, delivery, success and referral.
Six buckets that map out your value system.
By mapping out your business in this way, you can very quickly identify the bottlenecks within your company, and you can quickly identify where you should focus on next. So rather than considering the next shiny new tool to add to your arsenal, you can now look at your customer growth systematically.
You'll be able to see where your business is lacking structure, where your business is lacking conversion, or where your business is more leaky than desirable. Now that you're across it, you can improve that area. In essence, grow your business.
Creating lots of happy customers,
Flavio Hangarter
PS: Whenever you’re ready, I help clever founders to set up their sales and marketing systems, generate leads and close more sales.
There are numbers of ways I might be of help to you:
Create a product that stands out.
Get guided through the market validation process to help you figure out your market, your product and your business model.
Sales Strategy and Systems.
Crystalise your sales systems to attract more customers and grow your revenue with stand-out marketing.
Let's work privately.
Let’s work together and help you stand out.
